Making the Cut: Crafting CapCut’s SEO and PR Breakthrough

Client:

CapCut

Project type:

PR, Link-Building

Timeframe:

24 weeks

The Challenge

CapCut, a leading video editing tool developed by ByteDance, offers advanced editing capabilities designed to empower both amateur video enthusiasts and professional creators. Aiming to solidify its presence in highly competitive digital markets, CapCut sought to boost its SEO rankings and amplify product visibility across key markets, specifically Brazil, Latin America, and Spain.

CapCut aimed to significantly enhance its search engine rankings for highly competitive keywords and extend its promotional reach through high-quality, authoritative platforms. The primary goal was to boost visibility, user engagement, and market influence specifically within Brazil, Latin America, and Spain.

Our Strategic Approach

Gluz Digital developed a comprehensive strategy combining content marketing, strategic SEO practices, and targeted PR initiatives tailored specifically for Brazil, Latin America, and Spain:

Targeted Content Creation:
- Crafted high-quality, engaging content showcasing CapCut’s advanced video editing features, emphasizing usability and versatility to appeal to a diverse user base within these regional markets.
Strategic Content Placement:
- Secured placements on carefully selected sites characterized by high-quality SEO metrics, niche relevance, and engaged target audiences across Brazil, Latin America, and Spain, maximizing visibility, brand trust, and user engagement.
SEO Optimization:
- Implemented advanced SEO techniques, including meticulous keyword targeting, on-page optimization, and effective link-building strategies focused explicitly on improving visibility in these competitive regional markets.
PR Initiatives:
- Executed proactive PR campaigns, distributing approximately 370 strategically selected PR articles across premier digital platforms within Brazil, Latin America, and Spain, enhancing CapCut’s market reputation and establishing it as an industry thought leader.

Results & Impact

Our integrated approach delivered outstanding results, positioning CapCut as the number one video editing app in Brazil within just two years:

Traffic Growth

(Brazil-specific):

Organic traffic in Brazil increased dramatically from 841,250 monthly visits in November 2023 to 2,329,400 monthly visits by May 2024, marking an impressive growth of approximately 177%.

Dominant Keyword Performance

(Brazil-specific):

CapCut became the brand with the most valuable keywords, consistently securing top-three positions for high-value terms such as:

editor de vídeo online (Online video editor)
remover fundo de vídeo (Remove video background)
converter vídeo (Convert video)
editor de fotos online (Online photo editor)
converter texto em voz (Convert text to speech)

Enhanced Visibility:

Placement of 370 carefully selected PR articles on influential, high-quality websites, significantly boosting CapCut's brand visibility and authority.

Increased Engagement:

Notable growth in impressions and click-through rates (CTR), demonstrating higher user interaction and interest.

These results decisively strengthened CapCut’s competitive positioning in the digital video editing market within Brazil, Latin America, and Spain.

Explore Our Journey

Discover more about our strategic collaboration with CapCut and learn how Gluz Digital’s tailored digital strategies can drive impactful growth for your brand.